I was in one of my local Radio Shack stores today (a "re-designed" one --- they've closed the others) and I saw the rather extensive and new display for Beats headphones, speakers and accessories. There were about 8 different styles you could try on and listen to program material ("music", maybe?) --- the interesting thing was, all the headphones were displayed on round mirrors, sort of like how you look at and shop for sunglasses. So, I guess a lot more goes into the buying decision than how do they sound.
Radio Shack display - BEATS